L’Oréal believes that its adaptation to the unprecedented context, which drove it to accelerate transformation initiatives, will help it to emerge stronger for the future.Į-commerce sales gained 62 percent and represented 26.6 percent of total revenues for the year. Implementing rigorous cost-control measures, the company achieved an operating margin of 18.6 percent, stable versus 2019. While the world’s biggest beauty company was far from immune to the unprecedented global situation in 2020, it limited losses thanks in part to the strength of its digital capabilities and of the Active Cosmetics division, which resonated with consumers’ increased focus on health and the high demand for skin care.
